Gore-Tex product technologies deliver lasting comfort and reliable protection in any weather. Building on this essence, we developed a Key Sound, crafting a style of voice and soundtrack.
Gore-Tex
For the voice, we incorporated a mix of young adult voices, capturing the brand’s adventurous spirit and sense of freedom while maintaining the reliability and security that its technology provides. As for the soundtrack, a pulsating, well-defined rhythmic cell guides the whole narrative, ensuring the main voice remains at the forefront.
Our projects
To reinforce its commitment to sustainability and raise awareness about the conscious use of technology, Vivo innovates by combining our sound intelligence with art, partnering with Soundthinkers and Alok in a unique and disruptive project that evokes the essence of a brand that champions emotional technology.
A leading brand in beauty and personal care in Brazil and Latin America, Natura combines science and nature in its products. Now, this connection extends to its new Sound Logosonic logo, inspired by the relationship between living beings and technology, created from the natural richness of the Amazon Rainforest.
We immersed ourselves in the feminine universe to map out habits and craft a sonic strategy that reflects GNT's DNA: a channel even more connected to Brazilian women. We developed guidelines encompassing musical, vocal, and non-musical elements, strengthening the brand's identity.