Launching a new product is always a challenge, especially for an iconic brand like Jeep, renowned for its Easter Eggs. In this project, we developed an exclusive sonic palette for the launch campaign and incorporated Morse code to conceal the name of the new vehicle during its first appearance in the market.
Jeep Commander
Creating a musical language to translate the brand’s DNA in a commemorative 80th anniversary project.
Jeep, synonymous with 4x4 performance and a benchmark in SUVs, celebrated its 80th anniversary by unveiling a series of innovations that pay tribute to its legacy while embracing its future. As part of this forward-looking celebration, Jeep launched a new product destined to become its flagship. This is where Soundthinkers came in, tasked with an exciting objective: to translate Jeep’s DNA and the concept behind the launch of this groundbreaking vehicle. The result is a one-of-a-kind SUV, the third Jeep model manufactured in Brazil, unlike anything the market has ever seen. Such a unique launch called for a level of suspense to match its significance. To achieve this, we conceptualized and produced a bespoke soundtrack for four internet teasers introducing this new vehicle. The first teaser, already live, serves as an invitation to discover the car’s name through a highly sophisticated and exclusive musicality, featuring a captivating female voice.
Can you use the clues hidden in the video to discover the name of the new model?
Can you use the hidden clues in the video to guess the name of the new model?
The new Jeep is called Commander. Watch Teaser 02:
Our projects
To reinforce its commitment to sustainability and raise awareness about the conscious use of technology, Vivo innovates by combining our sound intelligence with art, partnering with Soundthinkers and Alok in a unique and disruptive project that evokes the essence of a brand that champions emotional technology.
A leading brand in beauty and personal care in Brazil and Latin America, Natura combines science and nature in its products. Now, this connection extends to its new Sound Logosonic logo, inspired by the relationship between living beings and technology, created from the natural richness of the Amazon Rainforest.
We immersed ourselves in the feminine universe to map out habits and craft a sonic strategy that reflects GNT's DNA: a channel even more connected to Brazilian women. We developed guidelines encompassing musical, vocal, and non-musical elements, strengthening the brand's identity.