Manscaped is a brand of men’s intimate grooming trimmers with ceramic blades, advanced skincare technology and a modern, minimalist look. We translated this essence into a carefully developed sound design crafted for the launch video.
The Lawn Mower
We built a musical aesthetics that conveys the innuendos and cliches of the male universe in a humorous manner, carving out space for the special effects to shine. In doing so, we emphasized the sophistication, power and lightweight of the product without missing the brand’s cheekiness, using extremely realistic effects that, along with the musical side, provided new depth to the animation.
Our projects
To reinforce its commitment to sustainability and raise awareness about the conscious use of technology, Vivo innovates by combining our sound intelligence with art, partnering with Soundthinkers and Alok in a unique and disruptive project that evokes the essence of a brand that champions emotional technology.
A leading brand in beauty and personal care in Brazil and Latin America, Natura combines science and nature in its products. Now, this connection extends to its new Sound Logosonic logo, inspired by the relationship between living beings and technology, created from the natural richness of the Amazon Rainforest.
We immersed ourselves in the feminine universe to map out habits and craft a sonic strategy that reflects GNT's DNA: a channel even more connected to Brazilian women. We developed guidelines encompassing musical, vocal, and non-musical elements, strengthening the brand's identity.