The Jeep brand is a benchmark for quality, technology and sophistication. These attributes need to be present not only in its products but also in other points of contact. We designed the Jeep store experience through sound, where each layer and point of the journey was carefully thought out.
Jeep
The store experience strategically designed through sound.
Sound acts unconsciously on us and on our way of being and acting. It has a great power to activate our memory and directly influence the perception of brands, products and services. In addition, it affects the productivity of teams and the retention of customers in the store. The combination and management of different factors form the sound atmosphere of each dealership. For this reason, it was essential to understand each element and make them consistent with the brand and business strategy.
Store Sound Guide
By immersing ourselves in the brand’s DNA, analyzing different dealership formats, and engaging with sales teams and customers, we developed a strategic rationale and proprietary sound journey. This enhanced the experience, making it more intuitive and deeply connected to Jeep’s essence. We established clear guidelines for comfort and intelligibility standards, incorporating technical specifications for acoustics, smart sound systems, and integrated technologies. With these parameters defined, we initiated a sonic literacy phase, training internal teams and dealership staff to accurately implement the defined sound directives.
Musical Moodboard
Music, like the soundscapes of nature, has always been a profound element of human culture and a tool for non-verbal dialogue. These powerful sonic elements are intrinsically tied to the Jeep brand. Inspired by Jeep’s authentic pillars of freedom, adventure, and passion, we designed four exclusive moods: Offroad, Easy, Wild, and West Wind. A standout among these is the Wild mood, which incorporates natural soundscapes such as bird calls and ancestral sounds. These elements evoke a sense of safety and make the environment more welcoming and enjoyable.
Our projects
To reinforce its commitment to sustainability and raise awareness about the conscious use of technology, Vivo innovates by combining our sound intelligence with art, partnering with Soundthinkers and Alok in a unique and disruptive project that evokes the essence of a brand that champions emotional technology.
A leading brand in beauty and personal care in Brazil and Latin America, Natura combines science and nature in its products. Now, this connection extends to its new Sound Logosonic logo, inspired by the relationship between living beings and technology, created from the natural richness of the Amazon Rainforest.
We immersed ourselves in the feminine universe to map out habits and craft a sonic strategy that reflects GNT's DNA: a channel even more connected to Brazilian women. We developed guidelines encompassing musical, vocal, and non-musical elements, strengthening the brand's identity.