BR, a gas station company with expertise in producing high quality fuels that have made the brand a Technology Partner of the McLaren Formula 1 team. But their customers do not know or understand the difference between ordinary gasoline and Grid, their premium gasoline, what are the advantages of using this fuel.
How to interact with BR customers inside their cars, causing them to order premium gasoline instead of the ordinary?
Inside a mobile studio with on-site broadcast capability, we called an actor to interpret the voice of the cars of each customer who was waiting to fuel his vehicle. The challenge would be to send that sound into each car. The solution was to develop a special device that could be coupled to the roof of the target car, turning it into a surface that propagated the studio message, stimulating a conversation between the passengers with his own car, in a tone of humor.