How can we create a memorable sound expression for a genuinely Brazilian brand? Petrobras, a benchmark in the oil, and energy industry, is intrinsically connected to the local culture. That is why we took a deep dive into Brazil’s sound ancestry, mapping and integrating different rhythms, recognized both in Brazil and abroad, in order to translate them into a unique expression.
Petrobras
Petrobras, one of the largest publicly traded oil companies in the world, underwent a comprehensive brand repositioning process.
We began with in-depth research into the market and competitors, followed by an immersive collaboration with strategic stakeholders. The objective was to identify a proprietary driver of sound characteristics to guide the brand’s identity and uncover unique sound opportunities—a driver capable of enhancing the client's perception of sound. We found in Brazilianness the brand’s authentic way of being, thinking and acting. This concept was ideal for crafting a sound identity that is both coherent and proprietary. It was also translated into a Sonic Logo that adapts organically and uniquely to each situation or point of contact. By incorporating behavioral traits of Brazilianness, we developed a sound manual with guidelines that reinforced the brand’s Brazilian essence in a way that is accurate and impactful. This approach carved out a unique and proprietary space for the brand within the energy sector—both domestically and internationally.
Sound Logo
Our projects
To reinforce its commitment to sustainability and raise awareness about the conscious use of technology, Vivo innovates by combining our sound intelligence with art, partnering with Soundthinkers and Alok in a unique and disruptive project that evokes the essence of a brand that champions emotional technology.
A leading brand in beauty and personal care in Brazil and Latin America, Natura combines science and nature in its products. Now, this connection extends to its new Sound Logosonic logo, inspired by the relationship between living beings and technology, created from the natural richness of the Amazon Rainforest.
We immersed ourselves in the feminine universe to map out habits and craft a sonic strategy that reflects GNT's DNA: a channel even more connected to Brazilian women. We developed guidelines encompassing musical, vocal, and non-musical elements, strengthening the brand's identity.