Owme

CONTEXT

A new shoe brand from the Arezzo Group, debuting its first store in São Paulo / Brazil. Owme is aiming at the female audience and has as main characteristic the connection between comfort and design, making products that can accompany the woman in her day to day.

CHALLENGE

How to translate the premises of this new brand through sound?

SOLUTION

We immerse in the brand as a whole and in its different audiences to create the sound landscape of the new Owme space, seeking to generate well-being for all the actors involved in the store experience. To enhance comfort in the store we design the sound system and acoustic treatment to avoid unnecessary noise coming from inside and outside the store. Decompression spaces with natural sounds had also been devised. As a last step, we design different musical moods which resonate with the brand DNA and target audience.