One of the largest British music content magazines in the world, which has been promoting print publications since 1952, following the various musical styles of recent decades, has gradually migrated into the digital universe. The sales decline for physical copies, which affected the entire segment, led to several publications seeking new ways to advertise.
How to find a creative way to advertise on a music streaming platform?
To make a visual announcement on a music streaming platform, we created a new typography, which makes use of the way SoundCloud presents the posted file’s sound waves. Sounds that evoke the identity of the NME have generated the entire American alphabet, enabling the magazine to advertise on songs by partner artists.
2014 Webby Awards
2013 Bronze Cannes Lions na categoria Promo & Activation
2014 Prata Clio Awards NY
2014 Grand Prix El Ojo