NME

CONTEXT

One of the largest British music content magazines in the world, which has been promoting print publications since 1952, following the various musical styles of recent decades, has gradually migrated into the digital universe. The sales decline for physical copies, which affected the entire segment, led to several publications seeking new ways to advertise.

CHALLENGE

How to find a creative way to advertise on a music streaming platform?

SOLUTION

To make a visual announcement on a music streaming platform, we created a new typography, which makes use of the way SoundCloud presents the posted file’s sound waves. Sounds that evoke the identity of the NME have generated the entire American alphabet, enabling the magazine to advertise on songs by partner artists.

AWARDS

2014 Webby Awards

2013 Bronze Cannes Lions  na categoria Promo & Activation

2014 Prata Clio Awards NY

2014 Grand Prix El Ojo