PROJECTS

Shopping Iguatemi - Porto Alegre

Shopping Iguatemi - Porto Alegre

Sound Thinking oriented for SPATIAL

#SoundArchitecture
#ExpandingPerception
#SoundGuide
#EnvironmentalExperience
#Malls

PROBLEM

Design an exclusive setlist and improve the costumer’s experience at the shopping mall.

REALIZING THE REAL CHALLENGE

How could sound influence the shopping atmosphere and at the same time propagate sophistication in such a diversified environment? 

AMPLIFYING THE HEARING AND POSSIBILITIES

Through our Sound Thinking method, we were able to identify that music was not the only way out.

So, we carried out a detailed research about everything that could impact people inside the mall’s sound universe. We explored the environment on different days and schedules to listen to all the actors and map every kind of noise.

In order to do so, we brought to the project people that could contribute to expand the capacity to analyze the physiological and behavioral impact through sound.

STARTING TO TRANSFORM

It was clear: in a place filled with so many different sounds, only music would be a non-convincing disguise.

In a co-creative project, we developed an entire sound architecture for the mall. Strategically concerned about the brand’s pillars, our project generated an exclusive sound rule book for malls in Brazil and even technical and tactical solutions for the daily operation.

With all that, now, not only the environment experience combines perfectly with the brand’s refinement as for the mall itself became a Sound Thinker as well.