Sound Thinking oriented for BRAND
We were invited to create the Sound Identity for Petrobras, Brazil’s biggest company and one of the world’s giants in the energy segment.
How can we build a singular and coherent sound identity with a global brand that is also a national symbol?
Taking the Sound Thinking method as a start, we researched market, competition, strategic actors in an immersive process to find the right path of sound characteristics.
One that was able to guide a brand identity and open unique sound opportunities, as well as expanding the sound perception of the client himself. We ended up finding in Brazil’s own “brazility” (a brazilian common behavior) a way of being, thinking and acting that was perfect for the brand.
A tailor made solution for a unique and coherent sound identity.
We brought the best “brazility” behavioral characteristics to create a vocal and musical sound manual entirely appropriate to the client’s identity.
Guidelines that amplify the Brazilian image of Petrobras in a proper way, putting the brand in a home territory within the energy segment. Inside and outside the country.